The success of ASOS.com Company is a result of its online advertising strategy. The internet offers a lot of potentials based on consumer trends. ASOS takes advantage of the fact that more people continue to rely on the internet to meet various needs. Some of the key elements in its online marketing strategy include the use of social media, the use of B2C online marketing, the creation of an online newsletter, and a linking exchange program (Hines & Bruce, 2007). The company’s website is linked to its social media pages. It uses social media to communicate messages about the various products it offers and other marketing-related messages aimed at public relations and advertising. The design of the website is appealing and attractive to visitors (Kotler, et al., 2004).
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Hines, T. & Bruce, M., 2007. Fashion Marketing, Butterworth-Heinemann, New Jersey.
Kotler, P., Wong, V., Saunders, J. & Arm, G., 2004. Principles of Marketing, 5th ed, New Jersey: Prentice Hall.